Fable : Copy Crypto Traders
Fintech, Social Investing
Fable is a social investing app where users mirror expert crypto trades. Verified profiles, live stats, and the $FBL token enable a trusted, user-friendly platform for passive investing.
Problem
Many crypto investors struggle with navigating complex markets, finding trustworthy traders, and managing manual trades. Fable solves this by offering a transparent, easy-to-use platform where users can copy top traders' strategies with one click, promoting passive wealth growth through community-driven investing.
UX Thinking
User Research
Analyzed frustrations of novice crypto investors and successful trader pain points.
Personas
Investor Persona: Wants ease, transparency, and passive growth.
Trader Persona: Wants exposure, community recognition, and earnings.
Goals
Build trust through public trader performance.
Simplify investment processes without overwhelming users.
Reward both traders and copiers fairly.
Key UX Strategies
Prioritized transparency: Real-time stats, verified profiles, public risk scores. Focused on seamless onboarding: 1-click copy feature, flexible investment options (ETH/$FBL). Designed for low-friction investment management: clear dashboards and smart notifications.
UI Decisions
Visual Language
Clean, modern, and secure look.
Dark theme for a premium, fintech feel.
Component Design
Card-based trader profiles for quick scanning.
Real-time performance highlights (profit %, risk score).
Clear CTAs: "Copy," "Discover," "Stake."
Hierarchy
Primary: Investment and profit information.
Secondary: Trader background, strategy tags, social proof.
Research
Competitor Benchmarking
Studied platforms like eToro (CopyTrader), Coinbase, and DeFi apps
User Flow Testing
Focused on fastest path from "discover trader" to "copy trade."
Market Research
Identified growing demand for social and passive investing in crypto among young investors.
User Flow Overview
Landing Dashboard
Quick traders overview; anyone can be highlighted.
Discover Traders
Apply filters (Profit %, Risk, Strategy).
Made to find a trader that fit the investors exact needs.
Trader Profile
See detailed stats.
Choose to "Copy."
Copy Trades
Manage allocations and monitor results.
Overview of all copied trades + profit tracking.
Visual Design
Color Palette
Deep navy blue background (trust, professionalism).
Green (profit) and red (loss) accents for immediate performance reading.
Typography
Modern sans-serif for clarity and accessibility.
Iconography
Minimal, rounded icons for smooth, welcoming feel.
Responsive Layout
Designed to adapt cleanly across desktop, tablet, and mobile.
Tools Used
Figma (wireframes, prototypes, UI design)
Notion (research and documentation)
Results
Created an intuitive, investable web app prototype ready for development. Improved expected conversion flow by minimizing friction from discovery to copy action. Established a clear USP and visual identity for Fable that sets it apart from competitors.
Lessons Learned
Simplifying financial concepts into intuitive UX is challenging but extremely rewarding. Trust is the core UX value in finance-related platforms — transparency always wins over flashy design. Balancing crypto-native terminology and newbie-friendly onboarding was essential. Gamification (badges, leaderboards, rankings) strongly increases engagement in financial apps.