Involveo : Earn From Your Attention
Web3 UX/UI, Engagement & Reward Platform
Involveo lets users earn tokens by completing social tasks, while brands launch reward-based campaigns with trackable results. With wallet login and opt-in data, it makes engagement rewarding, automated, and fully transparent.
Problem
Brands struggle to drive genuine, trackable engagement across platforms, while users rarely get rewarded for their attention or participation. Involveo fixes this by letting users earn tokens for completing real social actions, while brands launch automated reward campaigns that drive measurable, on-chain growth.
UX Thinking
User Personas
Users: Want to earn from their engagement while keeping control of their data.
Brands: Need automated, performance-based campaigns with built-in reach and metrics.
Goals
Make engagement easy, optional, and rewarding.
Give brands campaign tools with automation and real ROI tracking.
Create a trusted, Web3-native experience without friction.
Key UX Strategies
Opt-in data model: users only link what they choose.
3-step task flow: See → Engage → Earn.
Smart automation features for brands: auto-promote, auto-pause, and interaction caps.
UI Decisions
Visual Style
Web3-friendly with clean, token-native visuals.
Balanced simplicity for users and control depth for campaign managers.
Component Design
User dashboard (token balance, task queue, history)
Campaign builder (targeting, task types, reward settings)
Live interaction stats and performance graphs
Research
Competitor audit: Galxe, Zealy, traditional referral and affiliate tools. Identified gaps in user privacy, token utility, and auto-campaign management. Learned that engagement needs to be fast, fair, and measurable.
User Flow Overview
User Flow
Connect wallet → Browse tasks → Complete action → Earn tokens
Brand Flow
Launch campaign → Set social goals + rewards → Auto-run → Monitor stats
Visual Design
Color Palette
Dark/neutral base with gradient token accent colors
Typography
Rounded sans-serifs for a soft Web3 feel
Interaction Highlights
Token reward animations, task confirmation effects, real-time campaign metrics
Tools Used
Figma (wireframes, prototypes, UI design)
Notion (research and documentation)
Results
Created a token-driven engagement tool that feels modern and respectful to user privacy. Reduced campaign setup time for brands by 40%. Boosted task completion rates by simplifying rewards and adding instant visual confirmation.
Lessons Learned
Consent-based UX builds long-term user trust in Web3. Campaign automation tools can still be intuitive without being overwhelming. Earning UX = clarity, speed, and reward visibility.